Show Me My 5 Profit Moves
If I don’t find at least £10K in recoverable profit, you don’t pay

Meet Jay Maniar The Profit First CFO

I don’t just read your numbers. I translate them into your  next 5 moves ranked by ROI grounded in behavioural science and designed so your team actually wants to execute them.

  • 20+ years turning messy, disconnected data into clear, confident decisions for £1M–£10M businesses
  • CFO & Advisory Board Member.
  • UK Government “Help to Grow” Programme Advisor.
  • 100+ founders served
  • Average client finds £47K in profit improvements within 90 days

Why healthy revenue isn’t the same as healthy profit

  • Underperforming customers or products
  • Misaligned pricing
  • Retention gaps
  • Overspend on marketing without ROI clarity
  • Operational bottlenecks

Turn your existing numbers into a week’s worth of profit moves

A 7-day diagnostic that delivers a prioritised, ROI-ranked action plan without touching your marketing budget.

You Get :

  • Your next 5 profit moves ranked by ROI
  • Clarity on what to fix, what to ignore, and what pays off fastest
  • Delivered in plain English, backed by data and behavioural insight
Show Me My 5 Profit Moves

ROI Calculator

Annual cost = Silver + 12× Ongoing. Payback shown in whole months.

Annual profit gain

—
vs current profit

Total investment

—
Silver + 12× Ongoing

Annual ROI

—
annual gain ÷ annual cost

Payback period

—
months
Enter revenue and margin; leave the rest as-is for a quick sense-check.

Self-tests

$45,256,432 Contribution Receive

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  • soft cap
  • bonus
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Why Trust Me

This unique combination of financial expertise, behavioural understanding, and human-centered approach is why my clients see not just immediate profit improvements, but sustainable growth that doesn’t sacrifice relationships.

Commercial clarity

Pinpoint exactly where profit is being lost or under-leveraged

Behavioural neuroscience

Remove decision bias so fixes stick

Kindness

Protect relationships with your customers, team, and yourself while increasing margins

This is for you if…

  • You run a £1M+ business but profit feels like it’s stuck in neutral
  • You’ve already tried “just sell more” and realised it’s not fixing margins
  • You want clear answers, not another damn dashboard gathering dust
  • You’re ready to see your numbers in plain English — with the next 5 moves ranked by ROI
  • You value commercial clarity but won’t compromise your team or customer relationships
  • You want decisions you’ll still be proud of next year, not just a quick bump in cash flow
  • You’d rather stop leaks and recover profit before spending a penny more on ads

This is not for you if…

  • You’re looking for a CFO to tell you everything’s fine while profit quietly leaks away
  • You think marketing spend is the only growth lever worth pulling
  • You want a plug-and-play template instead of a bespoke plan for your business
  • You aren’t willing to share your real numbers — warts and all
  • You expect instant results without making any operational changes
  • You’re happy relying on gut feel alone for big financial decisions

Why This Is Different

Most financial services either:

  • Keep you in the dark with jargon and reports you get weeks too late, or
  • Focus purely on compliance with no impact on commercial performance.
I do neither. You get a Profit Action Map — 5 profit moves, ranked by ROI, backed by behavioural science, and explained in everyday language so your team knows exactly what to do next. No fluff. No vanity metrics. No waiting months.

What Sets Us Apart

While most CFOs obsess over historical reports, I focus on the next move that makes you more money — without adding complexity or extra workload. My approach is built for founders at the intersection of commercial performance, human behaviour, and long-term resilience.

You get:

  • Precision insight on what to do now and what to ignore
  • Clear ROI for every recommendation
  • A process your team will actually follow, so changes stick
  • A guarantee: If I don’t find at least £10K in recoverable profit, you don’t pay And then resume with 

Testimonials

Found £11K in dead margin and fixed it in 6 weeks without losing a single client.
Founder£2.8M e-commerce brand
Added £4K/month with zero new ad spend and our team actually liked the changes.
RachelCreative Director
Jay showed us what not to do. That alone paid for the work.
SteveSaaS CEO

How It Works From Data Profit in 7 Days

Day 1: Send Your Data

Provide your last 12 months’ P&L, customer data, and marketing spend. My secure portal makes this quick and painless—most clients complete this step in under 30 minutes with data they already have on hand.

Day 7: We meet

You receive your Profit Action Map: 5 ROI-ranked moves with clear reasoning and expected impact. Each recommendation comes with implementation guidance tailored to your team’s capabilities.

Days 2-6: I analyse

Using proprietary methods developed over 20 years, I identify leaks, bottlenecks, and opportunities unique to your business. This isn’t algorithmic—it’s expert analysis that connects dots across departments and processes.
Step - 1

Send your data

last 12 months’ P&L, customer data, marketing spend.

Step - 2

I analyse

Identify leaks, bottlenecks, and opportunities.

Step - 3

We meet

you get your Profit Action Map: 5 ROI-ranked moves with clear reasoning and expected impact.

Pricing

Bronze

Strategy Only (£2,495)

  • 30-min strategy call
  • custom Profit Action Map
  • Video walkthrough
  • You implement in-house.

Gold

Strategy + Execution (£6,950)

  • Everything in Silver
  • I brief your team/agency
  • Provide Slack/email support
  • Deliver pricing/copy recommendations and implementation briefs.

Silver

Strategy + Advisory (£3,495)

  • Everything in Bronze
  • 2 x check-in sessions.
  • Tactical tweaks.
  • Feedback.

Bronze

Strategy Only (£2,495)

  • 30-min strategy call
  • custom Profit Action Map
  • Video walkthrough
  • You implement in-house.

Gold

Strategy + Execution (£6,950)

  • Everything in Silver
  • I brief your team/agency
  • Provide Slack/email support
  • Deliver pricing/copy recommendations and implementation briefs.

Silver

Strategy + Advisory (£3,495)

  • Everything in Bronze
  • 2 x check-in sessions.
  • Tactical tweaks.
  • Feedback.

Meet the Brick Veneers

Floyd Miles

Marketer

Eleanor Pena

Founder & CEO

Arlene McCoy

Technology Officer

Robert Fox

Financial Officer

Jacob Jones

Head of Blockchain

Albert Flores

Product Designer

Devon Lane

Visual Designer

Jerome Bell

Legal & DPO
All Team Member

You're 7 Days away from clarity, control, and more profit.

Stop leaving money on the table while your competitors get smarter about their numbers. In just one week, you could have a clear, prioritised roadmap to increased profitability-without spending a penny more on marketing or disrupting your current operations.
Remember: if I don’t find at least £10K in recoverable profit, you don’t pay. There’s no risk to you, but potentially tens of thousands in additional profit for your business.
The most successful business owners know when to bring in expertise that pays for itself. This is that moment.
Quick Application Process
To ensure I can deliver maximum value, I work with a limited number of clients each month. The application takes less than 2 minutes and helps determine if we’re a good fit.
To ensure I can deliver maximum value, I work with a limited number of clients each month. The application takes less than 2 minutes and helps determine if we’re a good fit.
To ensure I can deliver maximum value, I work with a limited number of clients each month. The application takes less than 2 minutes and helps determine if we’re a good fit.
To ensure I can deliver maximum value, I work with a limited number of clients each month. The application takes less than 2 minutes and helps determine if we’re a good fit.
Show Me My 5 Profit Moves

Ask Quick Question

Frequently Asked Questions

"Why would I pay you to tell me things I should already know?"

Because you don’t. If the leaks were obvious, they’d be fixed. It’s not a knowledge problem. It’s a clarity problem.

"Isn't this my accountant's job?"

No. Accountants file. We fix. We deal with margin, price, retention, and operations—not compliance.

"Can't I figure this out myself?"

Sure. Just like you can go to the gym alone. But you’ll avoid what hurts or double down on what’s not working.

"What exactly do I get?"

A short, sharp report showing what’s leaking, what it’s costing you, and what to fix first. This isn’t a spreadsheet. It’s a business intervention.

"How much time will this take?"

30 minutes to send us what we need. A few days for us to crunch the numbers and review the results. That’s it. No ongoing meetings. No dragging this out.

"What if you find nothing?"

Then you don’t pay. In 100+ reviews, we’ve always found something. Usually in the first 30 minutes.

"What exactly do I get?"

No contracts. No retainers unless you ask. Buy it. Use it. Bin it. Or keep going if it works.

LessAccounting is 100% web-based, meaning it can be accessed from anywhere and there’s no software to install on your computer. You can easily use LessAccounting on your iPhone or any Android mobile device with our cloud accounting.

LessAccounting is 100% web-based, meaning it can be accessed from anywhere and there’s no software to install on your computer. You can easily use LessAccounting on your iPhone or any Android mobile device with our cloud accounting.

LessAccounting is 100% web-based, meaning it can be accessed from anywhere and there’s no software to install on your computer. You can easily use LessAccounting on your iPhone or any Android mobile device with our cloud accounting.

LessAccounting is 100% web-based, meaning it can be accessed from anywhere and there’s no software to install on your computer. You can easily use LessAccounting on your iPhone or any Android mobile device with our cloud accounting.

LessAccounting is 100% web-based, meaning it can be accessed from anywhere and there’s no software to install on your computer. You can easily use LessAccounting on your iPhone or any Android mobile device with our cloud accounting.